Interview With Cindy

 

How long have you been doing what you do and how did you get to be a small business marketing expert?

 

To answer this question, it's probably best that I share with you a defining moment and resulting "compelling story" that brought me to where I am today, helping people like you to get known and get more clients.

 

In 1998, I was diagnosed with a chronic, painful illness (fibromyalgia). As you can imagine, being diagnosed with a chronic illness was a big turning point in my life. Everything changed for me.

 

I knew that continuing to work my full-time job as a college marketing director was no longer possible. For a career-driven, type-A person like me, this was a devastating blow. My entire career had to change. Now, I had to figure out how work a career around my life and limitations, instead of living for my career.

 

I had talent and experience in marketing and public relations, so I started investigating self-employment. I knew I had to have a career that allowed flexibility and working from home.

 

In 2001, I started doing freelance marketing and PR. My first year in business was very tough because no one was hiring marketing people that year due to the September 11 tragedy and economic turmoil. I slowly built a small client base, but the income wasn’t really enough to pay the bills. My freelancing was more like a hobby than a business. I knew I had to figure a way to get myself out there in a big way.

 

It was at this moment that I experienced the power of intention. As soon as I put my desire to break out in a big way, the answer came into my inbox one day. I answered this simple email and ended up founding the Cleveland chapter of eWomenNetwork, a marketing and promotion network for women in business. I knew this was the opportunity I was looking for to get myself out there in a really big way and build a massive network of business owners and community leaders. To this day, it’s still one of the best things I’ve ever done in my career because it provided me access, visibility and I learned a lot about the coaching industry.

It was here that I developed a passion for helping small businesses, and women in particular. The role empowered me to help hundreds of women think bigger about who they are and what they offer the world. I knew I had found my niche! I became a certified business coach in 2007 with the Worldwide Association of Business Coaches (WABC) and also became licensed to teach the "Book Yourself Solid" Small Business Marketing System, created by Michael Port, based on his mega best selling book, "Book Yourself Solid."

I have quickly become known as a marketing, PR and social media strategist - someone who helps people master smarter marketing strategies and faster, easier, more reliable marketing systems to generate more leads and get more clients.

Now, I coach and teach solopreneurs how to build buzz, create massive visibility and get loads of ideal clients with my Get Known Get Clients™ signature system. I am thrilled to be empowering women to build successful businesses that fit their lifestyle, make positive contributions in the world, and have fun doing it!

Who are your clients, exactly?

 

I work with people just like you who are solopreneurs or other independent professionals who are really good at what they do; however, have never been taught exactly how to market their products and services.

 

I’ve worked with all kinds of professionals, including:

 

What happens if you haven’t worked with someone in my field?

 

No matter what your profession, the rules of marketing are always the same.

The Get Known Get Clients™ system is applicable to all types of service based businesses.

Over the years, I have worked with hundreds of business owners in a wide variety of industries. Most likely, I have worked with someone in your field.

 

How are you different from other business coaches?

I'm in the trenches with you and I'm your marketing partner. My clients tell me that I am totally down-to-earth, approachable, authentic and always accessible. I’m committed to help solopreneurs master marketing so they can earn the income they desire, with freedom and flexibility.

I bring a fresh perspective to their client attraction process and give them resources they'd never heard of in their field. Because of this, they stand out in an overcrowded marketplace and are the ones who start getting the clients.

 

I’ve been personally trained and mentored by some of the best marketing minds in the country, including Michael Port (Book Yourself Solid), Mari Smith (Social Media Expert - President of the International Social Media Association) and Fabienne Fredrickson (Client Attraction).

I earned a bachelor’s degree in Communication and a Master’s degree in College Student Personnel (university administration) from Ohio University. I also have a background in career counseling and association management.

 

What type of personality do you work best with and what’s expected of me?

The Get Known Get Clients™ services, products and programs were created for people who are excited about learning new skills and serious about getting more clients. They were created for you learn the basics of marketing as well as advanced, smarter marketing strategies using both offline and online tools.

I work best with solopreneurs and service-based professionals who are ready to get moving and get more clients, but just want to know the exact steps to take.

For what type of professional is this coaching program NOT going to work for?

 

Being a marketing coach, I have a very good understanding of who my ideal clients are, and who they are not. If I felt that a client wasn’t right for this program or for me, I am happy to make a referral to another coach.

Coaching with me takes a personal and financial commitment, so you must be ready to take action and leave all excuses behind.

What exactly is the Get Known, Get Clients System™ and what does it include?

Getting the word out about your business to build a consistent stream of new clients begins with understanding of your target market. What interests them; what their major struggles are, and what will motivate them to buy your products and services. Then, it means taking serious action and a no excuses approach to getting it done.

Here's what the 7-Step Get Known Get Clients™System helps you do:

  1. Clearly identify your target market and ideal client profile
  2. Develop products, programs and solutions in your sales funnel
  3. Develop a solid plan for offline marketing
  4. Build traffic to your website with online marketing, social media and PR
  5. Set up systems & operations for your marketing steps
  6. Create an easy system for tracking leads and follow up
  7. Make more time for yourself and enjoy life!

Does this really work?

Yes! The result of our work together is an approach to marketing your services that, over time and with your dedication, works to consistently attract all the clients you need. (See Client Testimonials).

What results can I expect?

You can expect to increase the number of clients you serve by at least 20% and increase your sales while working less and making more within the first year.

The results will thrill you! The small business coaching lessons will equip you to double your client list and your revenue, and you'll love every minute of it. In just a short time, you'll find that your business functions as you'd envisioned - logically, efficiently - and prosperously.

For example, let’s say you made $30,000 a year before coaching. After coaching with me you increase your business by 20% - that’s $6,000! And you will likely recoup your investment within the first month or two.

 

Can I contact some of your former clients to see what it’s like to work with you?

Yes, I encourage you to! Please go to the Testimonials page and read all of them. Feel free to email or call them and ask what they got from working with me.

How quickly can I expect results?

Obviously, this depends on how long you've been in business and how much you put into the assignments that we give you. That said, virtually all clients see results within the first couple of months in the form of new clients or new prospects, clients who stay longer, more revenue, turning more prospects into paying clients and more referrals from these clients.

Will I recover my investment in working with you?

Yes! Many clients are excited to report that they were able to cover their investment often with only one or two new clients. The result if you DON'T invest in yourself and your business by mastering marketing now...continued struggle, frustration, no clients and possibly no business.

There's one common theme among all successful people - they have mentors and coaches to guide them through their journey. You could continue to struggle on your own, but why struggle if you don't have to?

What are my options for getting started with you?

Coaching (one-to-one or group)

Teleclasses, Trainings and Events

Other GKGC products and services:

            PR Home Study System

            Social Media Marketing Bootcamp

            Social Media Marketing Consulting

 

OK, I know what I want, how do we get started?

Here's what you need to do: send an email to cindy@getknowngetclients.com and I will be happy to set up a FREE "Get Acquainted Call" to answer any questions you have. I can't wait to meet you in person or on the phone to get you started on your path to more clients, more income and more fun!

I’m not quite sure I am ready to get started, how can I sample your work at a low cost so I can decide if this is right for me?

If you haven't already done so, sign up for the Get Known Get Clients eZine. It's a FREE bi-weekly e-newsletter for solopreneurs, consultants and service-based professionals who want to build buzz, attract loads of ideal clients and make more money in their solo business. You'll get insider marketing and publicity tips, strategies and resources designed to get you sprinting toward financial and personal success that is guaranteed to grow your business and grow your life.

I have a couple of additional questions, how can I contact you?

 

If you have a couple of questions, just email me at Cindy@GetKnownGetClients.com and I'll be happy to walk you through the different options to see which one will be the very best for you.

As always, it is an honor to serve you!