Facebook Pages – The 3 Biggest Misconceptions

Misconception #1: You have to have a massive number of fans to get any results on Facebook. Not true… Surprisingly, the more fans you have, the less engagement you get (i.e. people commenting, liking posts, etc). Remember, it’s not about the quantity but the quality of the people interacting on your page. A small, but [...]

Keys to Crafting a Business Introduction Without Sounding Bland, Boring and Like Everybody Else

One of my biggest pet-peeves about networking events (you know the ones where you go around the room and everybody shares their elevator speech) is the sheer lack of originality and passion in people’s pitches. If you can’t sound passionate, articulate and genuinely excited about what you do, how do you expect your prospects to [...]

Facebook Timeline: What Business Owners Need to Know

 

10 Reasons to Re-Commit to Social Media Marketing This Year

From BizSugar.com- January 2011 We can think of at least 10 reasons to recommit your efforts to small business social media in the coming year… More engagement. Every small business owner understands the importance of word-of-mouth for business. The best way to get people talking about your business is to start talking with people and [...]

Becoming a Video Rock Star

With the ever-increasing popularity of YouTube (it’s been getting more traffic than Google!) video marketing is a powerful tool to add to your marketing mix. It may seem quite challenging to produce your own videos as a solopreneur, but before you say, “I don’t want to see myself on video” or “Isn’t that really hard [...]